To cite package ‘marketr’ in publications use:

  Umphlett C (2024). _marketr: Tidy Calculation of Marketing Metrics
  Plus Quick Analysis_. R package version 0.0.2.9000,
  <https://github.com/chrisumphlett/marketr>.

A BibTeX entry for LaTeX users is

  @Manual{,
    title = {marketr: Tidy Calculation of Marketing Metrics Plus Quick Analysis},
    author = {Chris Umphlett},
    year = {2024},
    note = {R package version 0.0.2.9000},
    url = {https://github.com/chrisumphlett/marketr},
  }